Pottery Barn Teen

2022 – Present

At Williams Sonoma's Pottery Barn Teen brand, I collaborate with the marketing team to build out both seasonal and day-to-day campaigns. This includes creative assets for the homepage, content pages, emails and social marketing.

CLIENT

Pottery Barn Teen

role

Digital Designer

tools

Figma, Photoshop, After Effects, Illustrator, HTML

live website

More info

Project Details

Project Scope

I work alongside the marketing team building campaigns comprised of email, social, e-marketing, and occasional site assets, owning the design iterations and executions.

Emails – I work on both seasonal email marketing campaigns as well as in-season promotional and trend-based stories sent out to customers daily
Social – seasonal email campaigns are accompanied by a family of social assets such as IG stories, IG posts, and Pinterest Collages
E-marketing – FB Carousels, Targeted Display banners, Push Notifications etc. are created to go along with seasonal social assets and passed to the social team for launch
Web design – owned several content page and homepage updates

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Design Solution

Creating Stories

For any asset or site project the primary goal is the communication of an overall story to the customer. This ranges from impactful sale emails to far-reaching campaigns. Keeping the customer top-of-mind is essential alongside highlighting product and key why-buy information. Every project includes rounds of review and collaboration from creative, merchandising and marketing teams to ensure the brand's goals are met.

Steinbeck in the Schools

Created a brand for the Steinbeck in the Schools program. Redesigned and launched a more responsive website with user-friendly navigation and site architecture.