Steinbeck in the Schools

Create a brand for the Steinbeck in the Schools program at SJSU and redesign and build a more responsive website with more responsive navigation.

The Steinbeck in the Schools program goal is to provide both teachers and students with free resources to supplement Steinbeck’s novels in educational settings. Throughout Steinbeck’s works, one of the most prevalent themes is that of man’s connection to the environment. I chose to utilize this theme of the environment as a central element of the brand and redesign.

Editor Natalie Wollenweber

  • Competitive Analysis
  • Product Design
  • Brand Design
  • Site Architecture
Original Steinbeck in the Schools website
Redesigned Logo
Icons and Buttons for Each Novel
Redesigned Home Page
Navigation on a Novel's Overview Page
Navigation for Mobile
Downloadable Lesson Plans for Each Novel
View the live Steinbeck in the Schools site