Create an iterative brand system for a chosen liquid-based product. Develop multiple forms of packaging for your brand.
Journee Honey highlights the important role bees play in our ecosystem, and aims to connect consumers with the producers. The iterative logo allows for variation in the letterforms to convey the slow dripping motion of honey. Two sizes of honey jar were created after conducting extensive research into the sustainability of potential packaging materials. The third product developed for the brand is a packet of seeds to encourage people to plant flowers that are beneficial to pollinators.
Advisor Joe Miller